Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus unveils iPhone 18 Pro and iPhone 18 Pro Max

Apple iPhone 18 launch LIVE updates:

4 Mins ago'Pr'o' camera upgrades

11 Mins agoFirst look of the iPhone 18 Pro and iPhone 18 Pro Max

14 Mins agoStrong pitch fo new Siri and Apple Intelligence

16 Mins agoiPhone 18 Pro and iPhone Pro Max is here!

20 Mins agoApple launch event begins. Where to watch

22 Mins agoWe want our products to be simple and intuitive, says John Ternus

25 Mins agoApple launch event begins

30 Mins agoApple Watch Series 12

33 Mins agoBig launch event begins shortly

33 Mins agoWhere to watch the launch live?

34 Mins agocamera upgrade and more

41 Mins agoWhat about the standard iPhone 18? Unlikely.

42 Mins agoThe expectations from this iPhone keynote? A foldable iPhone?

55 Mins agoWhat we know about the venue of the iconic Apple launch event

57 Mins agoAll set for big Apple event

1 Hr 13 Mins agoApple’s foldable iPhone can end up dominating a market it is swooping in to save

1 Hr 17 Mins agoWhat we know about the iPhone 18 pricing

1 Hr 37 Mins agoWhat is the name of Apple's latest foldable phone?

1 Hr 38 Mins agoFoldable phone and more

1 Hr 40 Mins agoWhere to watch Apple event

1 Hr 40 Mins agoApple event India time

1 Hr 44 Mins agoiPhone 18 price in India

1 Hr 45 Mins agoiPhone 18 price

1 Hr 48 Mins agoAll you need to know about the big Apple event

8:56 PM IST, September 9Which brand leads the foldable phone market?

8:54 PM IST, September 9The advent of foldable phones

8:44 PM IST, September 9Analysts expect Apple will hold off on updates to its more affordable iPhone models

8:42 PM IST, September 9Key challenge for latest iPhone

8:34 PM IST, September 9Apple will sell every foldable iPhone it can produce, say experts

8:33 PM IST, September 9Other big names that launched foldable phones

8:28 PM IST, September 9What to expect from Apple launch event

8:24 PM IST, September 9Apple event time

8:20 PM IST, September 9First major iPhone launch under John Ternus

8:19 PM IST, September 9When and where to watch the iPhone 18 launch event

8:18 PM IST, September 9Where is the launch event taking place?

8:17 PM IST, September 9iPhone 18 to be unveiled today

Apple iPhone 18 launch LIVE updates: First images of the iPhone 18 Pro and iPhone 18 Pro Max.

Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus has launched the iPhone 18 Pro and iPhone 18 Pro Max at the highly anticipated launch event titled “Surprise and Shine" at Apple Park in Cupertino, California. This is first major iPhone launch under the giant's new CEO John Ternus....

There has been no update from Ternus and team on the much-awaited foldable phone which was being anticipated to be priced more than $2,000, a new high for a global brand that has defined mass luxury.

For viewers in India, the event begins at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

Where to watch the iPhone 18 event

Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra.

Beyond the iPhone, Apple is expected to introduce new wearable products, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, while new AirPods could also feature during the presentation.

The event is particularly significant because it marks the beginning of the John Ternus era at Apple following Tim Cook’s departure as CEO earlier this month. With a potential foldable iPhone and major changes to the iPhone Pro lineup on the cards, this year’s September event could be one of Apple’s most important product launches in years.

Apple iPhone 18 launch LIVE updates: 'Pr'o' camera upgrades

Apple iPhone 18 launch LIVE updates The camera on the ‘Pro’ phones introduces mechanical variable aperture for the main camera, potentially improving optical depth-of-field control and dynamic range across lighting conditions. This will have a bearing on colour reproduction as well.

Apple iPhone 18 launch LIVE updates: First look of the iPhone 18 Pro and iPhone 18 Pro Max

Apple iPhone 18 launch LIVE updates: First images of the iPhone 18 Pro and iPhone 18 Pro Max. This is the new Burgundy colour, which looks gorgeous, to be honest. Replaces Cosmic Orange as the ‘hero’ colour

Apple iPhone 18 launch LIVE updates: Strong pitch fo new Siri and Apple Intelligence

Apple iPhone 18 launch LIVE updates: Apple is making a strong pitch for the new Siri and Apple Intelligence models to be able to deliver private, personalised context across devices and apps.

Apple iPhone 18 launch LIVE updates: iPhone 18 Pro and iPhone Pro Max is here!

Apple iPhone 18 launch LIVE updates: iPhone 18 Pro and iPhone Pro Max is here! Apple CEO John Ternus unveils iPhone 18 Pro and iPhone 18 Pro Max

Apple iPhone 18 launch LIVE updates: Apple launch event begins. Where to watch

Apple iPhone 18 launch LIVE updates: Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

Apple iPhone 18 launch LIVE updates: We want our products to be simple and intuitive, says John Ternus

Apple iPhone 18 launch LIVE updates: “We want our products to be simple and intuitive” - John Ternus sets the tone for what is to come, and in a way, marks continuity as well in terms of Apple’s hardware approach.

Apple iPhone 18 launch LIVE updates: Apple launch event begins

Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus on stage as event begins, all eyes on iPhone 18 Pro launch.

Apple iPhone 18 launch LIVE updates: Apple Watch Series 12

Apple iPhone 18 launch LIVE updates: My expectation is an Apple Watch Series 12 that will be defined more by watchOS additions, and an incrementally updated Watch Ultra 4. I wouldn’t at all be surprised if certain sensors are updated for more accurate health and wellness tracking, as well as unlocking the sort of ‘fitness band’ functionality that has become popular off late

Apple iPhone 18 launch LIVE updates: Big launch event begins shortly

Apple iPhone 18 launch LIVE updates: For viewers in India, the event will begin at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

Apple iPhone 18 launch LIVE updates: Where to watch the launch live?

Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

Apple iPhone 18 launch LIVE updates: camera upgrade and more

Apple iPhone 18 launch LIVE updates: Keep an eye out for camera upgrades on the iPhone 18 Pro and iPhone 18 Pro Max. While megapixels won’t change, sensors will, which could unlock more versatile photo and video recording features. An updated Camera app adding more shooting options, is more or less a certainty.

Apple iPhone 18 launch LIVE updates: What about the standard iPhone 18? Unlikely.

Apple iPhone 18 launch LIVE updates: The standard iPhone 18 models, which are now expected to arrive in early 2027, alongside what is expected to be called an iPhone 18e. Apple’s strategy to separate the consumer-focused iPhone from the more expensive Pro phones, will serve it well in the years to come.

Apple iPhone 18 launch LIVE updates: The expectations from this iPhone keynote? A foldable iPhone?

Apple iPhone 18 launch LIVE updates: Since Apple played the waiting game and arrives to the foldable phone party much later than Samsung, Huawei, Xiaomi, Vivo and others, it potentially draws on advantages of tech evolution over the years—more reliable foldable phone tech, including a magnetic hinge system, and foldable screens that have a less pronounced crease.

Apple iPhone 18 launch LIVE updates: What we know about the venue of the iconic Apple launch event

Apple iPhone 18 launch LIVE updates: A bit about the Steve Jobs Theatre. In more ways than one, it is technological marvel because it applies Apple’s obsessive product design philosophy.

The lobby’s 80-tonne, 155-foot diameter carbon-fiber roof—which is also the largest of its kind—has no internal columns. It is entirely supported by a continuous 22-foot-tall drum of curved glass panels.

Engineers managed to completely hide the building's wiring, plumbing, and data lines. The sprinkler pipes, power conduits, and security wiring are all meticulously threaded through the 30mm structural joints between the giant glass panels.

There is also a 42-foot-tall, chemically tempered glass elevator that rotates exactly 171 degrees in descent.

Apple iPhone 18 launch LIVE updates: All set for big Apple event

Apple iPhone 18 launch LIVE updates: Come September! The annual iPhone keynote begins in a short while. That’s the badge for this year, in a yellow colourway, with the Apple ‘spaceship’ HQ providing the background. What all you expecting, will be announced at the keynote today?

Apple event LIVE: Apple’s foldable iPhone can end up dominating a market it is swooping in to save

Apple event LIVE: Apple is expected to announce a foldable iPhone, their first foldable device shortly. A foldable iPhone hasn’t been a secret for many years. It was more a matter of when, not if. With an expected announcement just days away, there is consensus that the foldable iPhone, which might be called the iPhone Ultra, will find immediate sales traction. Linda Sui, Founder and Principal at Smart Analytics Global, estimates that Apple will corner as much as 25% of the global foldable phone shipments by the time 2026 draws to a close, and that share will surge to 41% in 2027. SAG, in their latest report, notes that global foldable shipments declined 8% year-on-year in the first half of 2026, but are forecast to rebound around 40% in the second half, which will translate to around 24% full-year growth with more than 23 million units shipped. SAG also attributes this momentum to what they say is robust demand for an impressive Samsung Galaxy Z Fold8 passport style foldable.

Apple event LIVE: What we know about the iPhone 18 pricing

Apple event LIVE: iPhone 18, being launched at Apple's ‘Surprise and Shine’ event today at California headquarters, is expected to be priced around $2,000 which is roughly ₹1.90 lakhs (INR).

Apple event LIVE: What is the name of Apple's latest foldable phone?

Apple event LIVE: The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra.

Apple event LIVE: Foldable phone and more

Apple event LIVE: Where to watch Apple event

Apple event LIVE: Viewers in India can tune in to Apple’s website, Apple TV app or YouTube channel at 10:30 pm IST on September 9 to watch the event live.

Apple event LIVE: Apple event India time

Apple event LIVE: For viewers in India, the event will begin at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

Apple event LIVE: iPhone 18 price in India

Apple event LIVE:iPhone 18, being launched at Apple's ‘Surprise and Shine’ event today at California headquarters, is expected to be priced around $2,000 which is roughly ₹1.90 lakhs (INR).

Apple event LIVE: iPhone 18 price

Apple event LIVE: iPhone 18, being launched at Apple's ‘Surprise and Shine’ event today at California headquarters, is expected to be priced around $2,000.

All you need to know about the big Apple event

The Apple event is being held at pple Park in Cupertino, California, and will be the first major iPhone launch under the giant's new CEO John Ternus.

The Apple product launch is scheduled to kick off at 10:00 a.m. Pacific time at (10:30 pm IST).

Viewers in India can watch the event live on Apple’s website, Apple TV app or YouTube channel at 10:30 pm IST.

The event, titled “Surprise and Shine" will be the first major iPhone launch under the giant's new CEO John Ternus.

Apple event LIVE: Which brand leads the foldable phone market?

Apple event LIVE: Today, Samsung leads the global foldable phone market with a share of about 40%, followed by Huawei with a 30% share, according to research firm Counterpoint.