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Apple iPhone 17
Apple could break away from its usual iPhone launch pattern this year, with the standard iPhone 18 reportedly delayed until 2027. If true, this will be a major change for Apple's flagship smartphone lineup, which has traditionally seen its standard and Pro models launch together in September.
According to recent reports, Apple is preparing to split its iPhone launches into two windows. The premium models are expected to arrive in late 2026, while the standard iPhone 18 and other more affordable models could follow in early 2027.
iPhone 18 may arrive in 2027
The standard iPhone 18 is reportedly being pushed to the first quarter of 2027. This means the iPhone 17 could remain Apple's latest standard iPhone for more than 18 months.
Apple's reported plan could see the company focus its 2026 launch on the more expensive models, giving its premium lineup a dedicated spotlight. The standard iPhone 18, iPhone 18e and a second-generation iPhone Air are expected to follow in spring 2027.
The change could also be linked to supply chain constraints, with reports suggesting Apple is prioritising higher-margin flagship models because of chip shortages.
What to expect from Apple this year?
Apple's 2026 iPhone launch could still be a major one despite the standard iPhone 18 being absent. The company is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, alongside its long-rumoured foldable iPhone Ultra.
The iPhone Ultra is expected to be Apple's first foldable smartphone and could feature a large internal display with a smaller cover screen. Reports suggest it will follow a book-style folding design, putting Apple directly against Samsung and other established foldable phone makers.
The iPhone 18 Pro models are also expected to bring Apple's next-generation A20 Pro chip and further camera and display upgrades. However, most of these details remain based on leaks and reports until Apple officially announces the devices.
