Paramount owns the Paramount+ streaming platform.
Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs Business live – latest updates Channel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.
The win is a big boost for Channel 4, which also handles the ad sales for UKTV, the owner of channels including Gold and Dave, which relies on advertising for about 90% of its £1bn in revenues.
It comes as the broadcaster moves to cut its headcount of 1,276 by more than a quarter in the biggest round of layoffs in its history.
More details soon … Explore more on these topicsChannel 4 Sky (Media) Paramount+ Advertising Television industry Sky (Business) news Share Reuse this content
