Image caption, The Norway National Team 2026 Stadium jersey is sold at Nike and official retailers ByRuth Comerford Published 1 hour ago Official retailers in Europe have sold out of the Norwegian national football team's jerseys ahead of Saturday's World Cup quarter final between England and Norway.
The Norwegian Football Association (NFF) says it has severely underestimated demand for the kits, which have been consistently out of stock at Nike and other outlets since they launched in March.
Feverish interest in players like Erling Haaland, boosted by Norway's victory over Brazil, means shops have been swamped as soon as fresh kits drop.
Some fans have resorted to camping outside overnight to be first in line to buy.
Image caption, Fever-pitch fandom around Manchester City striker Erling Haaland has fuelled demand for kits Demand from fans "has exceeded all forecasts", commercial director Runar Pahr Andresen told Norwegian outlet TV2, adding that orders were at a record high this year.
Torshov Sport in Oslo received a new batch of Norwegian national team jerseys on Tuesday, which prompted round-the-block queues ahead of Wednesday's trading.
Local reporters estimated the queue was around 600 metres in length, and snaked around several streets.
Some dedicated fans had brought chairs to wait in line for 12 hours.
Store manager Anders Lilleberg told local Norwegian outlet VG their energy was off the charts.
"I've been here for many years, but I've never encountered the kind of atmosphere that is there now.
It's absolutely wild," he said.
The shop is now inviting fans to register for its next kit drop, but can't guarantee all jerseys will be received in time for Saturday's big match.
